Lowe's store interior
Senior UX Researcher

Bridging the Physical and Digital Divide

Optimizing the Lowe's Omnichannel Store Map Experience

Lowe's Mobile App & Web (Store Mode)
2025 Webby Award Winner

Methodologies Used

Remote Moderated and In-Person Usability Testing
Contextual Inquiry
User Surveys
Macro Research
Competitive Benchmarking
Heuristic Analysis
  • Project Impact

Strategic Pivot

Product Impact

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